XRP Billboard Joke Sparks Sydney Sweeney Meme Across Crypto Twitter

Crypto Twitter was abuzz on October 14 after Ripple CTO David Schwartz snapped a selfie in front of the wrong billboard, linking XRP with a Hollywood star. The joke gathered momentum and pulled in two prominent crypto figures.

Behind the humor masks a deeper question: how is XRP framed in mainstream finance.

How a Wrong Billboard Went Viral

On October 14, Schwartz shared a selfie with the caption "Oops, wrong billboard." Behind him was an ad for Novig, a sports prediction marketplace, featuring actress Sydney Sweeney. The mismatch ignited the joke.

Sweeney, known for "Euphoria" and "Anyone But You," gave the meme a familiar cultural hook. Ads with celebrities often attract attention beyond their target audience, and crypto users quickly turned that into banter.

The image sparked a wave of responses from XRP fans and detractors. Schwartz followed up with a second photo captioned "Got it this time," prolonging the gag.

I knew she had XRP— Charles Hoskinson (@IOHK_Charles) October 14, 2026

Cardano founder Charles Hoskinson, highlighting on the original photo, responded: "I knew she had XRP."

The short reply spread within hours, and users created memes and playful theories about Sweeney holding XRP. Because the joke needed no context, it traveled quickly.

Is Sydney Sweeney Secretly Holding XRP?

There is no evidence Sweeney holds XRP. The entire episode remains light-hearted speculation triggered by a wrong billboard.The joke also comes as women gain ground in US crypto. The "2026 State of Crypto Holders Report," published in May 2026 by the National Cryptocurrency Association and The Harris Poll, highlights the trend.Women account for 42% of new US crypto holders who entered between 2025 and 2026. Among those who started before 2025, the share was 34%. Female ownership rose 10% year over year.The report does not assess whether celebrity mentions influence those numbers. However, the trend suggests a broader audience entering the market.The crossover between a Hollywood star and two major crypto figures proved irresistible to online audiences.Still, in a space driven by narrative, memes can rapidly shape attention. Whether this one signals anything about XRP's market story remains uncertain.