Nike's buyback program leaves $7.9B opportunity cost
Nike repurchased shares worth $4.2B today for $12.1B, an irreversible $7.9B opportunity cost as the stock fell 71%.
Nike repurchased shares worth $4.2B today for $12.1B, an irreversible $7.9B opportunity cost as the stock fell 71%.
Retail CEO Jan Kniffen says AI agents could worsen Nike's 47% decline by directing shoppers to competitors.
Nike reported a profit beat in fiscal Q1 on cost cuts, but revenue fell 4% and missed forecasts. CEO Hill's plan includes high-single-digit revenue decline…
Nike's earnings beat estimates in the fiscal first quarter, but the company predicted a full-year sales decline and fell short on revenue.
Nike reports earnings after markets close, with the stock near its lowest since 2014. Investors await signs of a turnaround under CEO Elliott Hill.
Alexandre Arnault joins Nike's board; he owns a CryptoPunk and previously led Web3 efforts at Tiffany.
Nike shares hit a 12-year low near $35.80 on Wednesday amid China weakness, tariff costs and turnaround doubts, after price target cuts from Telsey and Baird.
Nike stock fell sharply in 2026, becoming the Dow's worst performer. Wall Street targets suggest upside, but some analysts remain cautious.