Bifu Brand Transformation: From DecodeEX to a Multi-Asset Trading Platform

DecodeEX today officially announced a strategic brand upgrade: Starting from August 2,2025, the platform will be officially renamed to Bifu (Chinese name: 币富), with the simultaneous release of the newly upgraded Bifu APP. Existing DecodeEX users will automatically upgrade to the Bifu account system on August 2, 2025, with all assets, trading data, and benefits remaining unchanged.

This upgrade is not merely a brand identity refresh, but a deep implementation of the core strategy of "internationalization, diversification, and intelligence," focused on providing a clearer multi-asset trading experience for users.

Be here for you!

Transformation from Trading Tool to Multi-Asset Platform

Built for a broader, more connected trading environment. In 2023, the founding team identified surging user demand for FX-related products and independently developed the first intelligent copy trading system — this established the foundation of DecodeEX. Through building a tri-form architecture of "intelligent tools + strategy education + data empowerment," we broke down professional investment barriers, helping users review strategies, understand risk, and make more informed decisions in volatile markets.

With global business expansion, the platform achieved a much stronger value proposition with our users. In 2025, DecodeEX officially upgraded to Bifu — building a triangular ecosystem covering Forex, Crypto, and RWA, giving individual investors a structured way to access multiple asset classes within the platform's compliance framework.

Carrying on the fundamentals of the platform's founding "one-stop trading platform" concept, Bifu's brand philosophy stems from a dual mission:

• "Bi" (币): Focus on digital currency and blockchain technology frontiers, building a secure and efficient crypto asset service system;

• "Fu" (富): Extend traditional wealth management boundaries, achieving user asset appreciation and financial freedom through technology empowerment.

Bifu's core concept of "Be here for you" marks the platform's evolution from a trading tool to a "full-cycle wealth partner"—always user-centric, providing cross-border financial infrastructure support.

Three Major Segments Reshape Global User Experience

With this brand upgrade, Bifu has added the RWA (Real World Assets) section, achieving more efficient, transparent trading, management, and financing through digitalisation of physical or TradFi assets.

For fundraisers, RWA attracts investors through asset tokenization, providing a new channel. By leveraging blockchain technology, RWA reduces intermediary and transaction costs, significantly improving capital efficiency. RWA provides users with broader asset categories, enabling real-time tracking of asset performance and ownership based on blockchain transparency. Faced with the current scarcity of opportunities in traditional markets, investing in RWA can provide better diversification of portfolios.

Frictionless switching between three major segments meets all strategic needs, from short-term trading to long-term allocation:

1. Forex (Foreign Exchange): Covers multiple currency pairs for real-time trading, supporting cross-border trade settlement and exchange rate hedging

2. Crypto (Cryptocurrency):

   1. Spot Trading: Ultra-fast matching of various mainstream currencies

   2. Contract Trading: Professional-grade derivatives risk control system

   3. Wealth Management: Floating yield products

3. RWA: Connects on-chain yields with the real economy, achieving seamless connection between traditional finance and blockchain

Bifu's Six Core Advantages

1. RWA Launch: Fusion of Technological Innovation and Financial Paradigm

   1. Combining the advantages of TradFi and blockchain, significantly improving capital efficiency

   2. Provides one-stop trading experience for TradFi and cryptocurrency, enriching investment choices and reducing overall portfolio volatility

   3. Enhances platform liquidity, unleashing trading potential

2. Comprehensive Asset Coverage with Flexible Capital Allocation

   1. Frictionless switching between three markets: Forex, Crypto, and RWA assets, covering a variety of trading instruments

3. Hyper-Fast Capital Flow to Seize Instant Opportunities

   1. Faster deposit and withdrawal speeds, enhancing the trading experience

4. Elite Strategy Ecosystem with Replicable Returns

   1. Copy strategies from global trading experts for easy profits

5. ORION Education Empowerment for Statistical Decision Making

   1. Integrated with ORION Wealth Academy, providing live strategy sessions and market insights

6. User Growth Mechanisms for Shared Platform Benefits

This massive upgrade is but the starting point of Bifu's plan of offering even more global financial services!

When the boundaries between TradFi and digital assets start to fade away, we will need a more inclusive, intelligent, and trustworthy platform — that's where Bifu comes into the picture. We aim to become the global community's essential partner for exploring the new financial era.

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